Love Your Clothes is all about helping us make the most of the clothes we already have, and raising awareness of the value of clothes. We encourage people to think about the way they purchase, use and dispose of clothes - but we also believe that fashion is for everyone - those who can afford to buy straight off the catwalk and those that can't.
That's why this year we were delighted to work with Charity Fashion Live, a campaign which re-creates London Fashion Week looks using only secondhand clothes. Every year during London Fashion Week, styling aficionado Emma Slade Edmondson challenges herself and her team to recreate LFW looks in real time - as they come out on the catwalk - but in a charity shop, using only what's there at the time.
This year on the 19th of September she and the team created wearable, on trend and beautiful looks out of clothes they found in the Dalston Oxfam store - check out the video to see how it went.